Lululemon Empire State Hockey Tournament
Lululemon's Empire State Tournament
Chelsea Piers, NYC, 2015
The biggest non-secret in the locker room is the number of dudes wearing Lululemon, so it’s no surprise that the iconic Vancouver-based brand, primed to dominate in the men’s arena, has found a perfect fit on the rink. The result: the inaugural Empire State Hockey Tournament, a one-day event held at NYC’s Chelsea Piers, organized by Erin Bulvanoski, Community Strategist at Lululemon Athletica. Between games, we snapped some portraits of some of the city’s best men’s league players (and one ringer), asking them their other pregame rituals.
"No superstition, only preparation."
"Tie Left Skate First"
"Before Faceoff, tap stick once".
"Listen to Eminem's Lose Yourself."
"Put on left side of equipment first."
"No food two hours before going on the ice."
"Drink pregame speed stack."
"Tap post four times before games starts."
"Dress right to left."
"Get there early."
"White tape on stick, yellow laces on skates."